This session brings together three of the most consequential data networks in advertising to make the case that commerce media's next chapter is not about more networks, it is about deeper intelligence. Infillion's Catalina, the only deterministic purchase intelligence network of its kind spanning four decades, seventy retail banners, 130 million households, and $600 billion in annual consumer spending, delivers the ground truth of what people actually buy at the shelf. PayPal's transaction graph reveals what consumers are buying across merchants and what they are likely to buy next, spanning the open web in ways no single retailer can replicate. Everyone's talking outcomes but do you have the data that changes the game?
